TERM 0
- modelled year-one revenue
- ₹3.9 Crmodelled year-one revenue
- primary research
- n=80primary research
- place
- 1stplace
- The problem
- goSTOPS empties out between July and September. Every obvious fix is a discount, which trades margin for a problem it does not solve.
- What I did
- Proved the quarter is an occupancy problem, not a pricing one. Gated seven candidate segments on three binary tests, ran eighty interviews, and built the winner into a costed three-night product.
- What came of it
- First place. A modelled ₹3.9 crore of incremental year-one revenue at an unchanged room rate.
- Segmentation
- Primary research
- Unit economics
- Go-to-market

